We do good work for nice people.
Our
Story.
We cut our teeth with big agencies and big budgets. We learned the ropes working on Fortune 500 clients and found the adrenaline and rush of planning big campaigns exciting – until it wasn’t. Something intangible was missing from the process.
It was a serendipitous meeting with a group of talented and experience-driven creatives that opened our eyes. In seeing how their work peddled living and doing, rather than acquiring, we realized what was missing. There was no collaboration or much innovation behind the work we did at those agencies – it had become just that – work. It was this desire to do more – be more – and work free from the fear of failure that inspired Idea Peddler, a media and marketing boutique that focuses on empowering brands to connect with people in meaningful and memorable ways.
And here we are today. A team of number crunchers and idea-makers who believe that being damn good at a job and having fun aren’t mutually exclusive. We find joy discussing high-level strategy and mining data, as well as taking a long lunch to savor a gorgeous spring day. We believe in work that cultivates happiness, and we’re inspired by brands that embrace inspiration and innovation.
We live in Austin, TX, but we work around the globe. We do good work for nice people.
Our
Approach.
We believe in messaging that makes meaningful connections. So, our process begins with dissecting what your brand means to the customer. Once we’ve pinpointed the right buttons to push, we discover the best media to reach and engage that audience. And finally, we evaluate everything along the way and determine when we stay the course and when we pivot.
If this sounds like any other marketing, advertising, or media agency – then here’s the secret sauce that makes us different. We’re media-first. It’s where you spend most of your budget so we treat it like the important strategic lever it is, not an afterthought to creative.
We’re also super tenacious and completely transparent. We look around every corner and under every rock to find the best strategy for brand growth. Our clients always know where their marketing dollars are spent and why. We’re dogged in our determination to get the most out of a budget and make clients proud to call us a partner.
At Idea Peddler, we believe respect is the foundation of any relationship, which is probably why we only choose to do good work for nice people.
Our
Experience.
Our extensive background creating marketing campaigns and buying media doesn’t give us bragging rights – it gives us bargaining rights. Our experience has connected us with marketing and media vendors around the globe, and we’ve made a lot of friends. Whether it’s traditional, non-traditional, digital, experiential, or any other marketing vehicle out here – we know who to call, how to work with them, and how to make media magic happen.
But marketing know-how aside, we really shine when working with brands that encourage people to improve life through experiences. In past campaigns, we’ve challenged people to take an epic learning adventure with National Outdoor Leadership School (NOLS). We’ve inspired them to plan an unforgettable trip to Palm Desert, CA. We’ve encouraged them to visit the Georgia O’Keefe Museum and find inspiration through art.
At Idea Peddler, we value experiences over things and seek partnerships with brands that agree.